You can grow a profitable, purpose-filled practice.

Business coaching + clinical consultation for therapists

Make your dream practice a reality.

Take the Healthy Practice Assessment

As a therapist in private practice, you want to get clear on who you are, how you’re different, and how to reach the people who need your help the most. And you want to do it all without the overwhelm that comes along with owning and running a business today.

But what get’s in the way is an unclear vision and mission…

…uncertainty about what to focus on next… 

…empty slots on your calendar…

…feeling stuck in your clinical work…

…you missed payroll again…

…you can’t get therapists to stay with your practice for more than a few months at a time, or a year if you’re lucky…

…you’re tired of trading time for money…

…and on an on it goes…

Ultimately, your business isn’t aligning with your values, and you’re spending too much time doing tasks that aren’t aligned with your true purpose and zone of genius.

You end up feeling alone, incompetent, and lost.

The truth is, you deserve to become the business owner you always imagined, and you deserve to not have to do it alone.


I know how hard it is to sift through all the information that’s out there. To know where to turn, who to trust. I know what it’s like to feel alone as a business owner. It’s lonely at the top.


I’ve started and grown 3 private practices, and have helped 200+ therapists all over the country. I’d love the chance to be your guide.

Let me help you avoid years of frustration, isolation, costly mistakes.

You can grow a fully booked, profitable, purpose-filled practice. I can help.

Born and raised in the Blue Ridge Mountains of Virginia, I now live in San Francisco with my wife (a certified executive coach in San Francisco) and daughter and am also a professional actor, a drummer, and a surfer. I look forward to connecting with you.

In addition to my work as a business coach, I am also a trauma therapist of 11+ years and a clinical consultant for therapists who want to grow their skills around trauma, EMDR, and IFS. Check out my new trauma therapy podcast: 

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Jeremy Mast

Business Owner

“Working with John didn’t just change my practice. It changed my life. John helped me “go deep” and identify who I am as a therapist and helped me translate that into a personal brand. He also helped me transform my marketing plan so that I now consistently generate referrals. I don’t have to worry anymore about the empty slots on my calendar, and I feel exponentially more confident about my business. Thanks John! You’ve made me a lifelong fan.”

Julia Rose, LPCA

Business Owner

"When I first met with John I was unsure and afraid. I was not even thinking that I would open a private practice as soon as I did. John helped me find the strength and courage to jump in to private practice head on. It has been less than 2 months and I am already successful and doing well. It did not cost me a kidney, and I found out that I WAS capable. John helped me see that, and I am forever grateful to him."

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