Are you ready to level up your practice?
The 6-Month Marketing Plan
This free guide examines the primary concerns and marketing objectives for new private practices. Learn how to connect with potential clients, track how they found you, and how to advertise your practice.
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As a private practice expert, I help therapists build or grow an existing practice to boost their income and have a greater impact.
I'll teach you everything you need to get started or strengthen your current basic business practices. If you are completely new to private practice, I'll set you up with every single document you need to open your practice and see your first client, and I'll show you how to open your practice for $300 or less. We'll also talk through how to set your out-of-pocket fees, accept payments and track your income and business expenses, andoptimize your schedule and reduce no-shows.
Most clients today find their therapist the same way they find the best sushi restaurant in their neighborhood: by looking them up on the internet. I'll do a thorough analysis and review of your website (or help you build a new one) and give you step-by-step directions as to how to redesign it to make it more discoverable by potential new clients.
MARKETING AND SEO
Most businesses invest anywhere from 15-30% of their gross profits back into their business. How are you using your income to grow your business? We'll first spend some time identifying and clarifying your target market, then I'll walk you through a specialized plan for you to market your business and grow your SEO (Search Engine Optimization) through low-cost methods such as Google AdWords campaigns, and free methods such as blogging, video blogging, and writing E-books.
BUILDING AN ENTIRELY PRIVATE-PAY PRACTICE
I'll show you how you can ditch every insurance panel you're on, and build a practice that only requires one simple transaction per client, and gets you paid the same day. I'll show you how to double your income while working half the hours that you're used to.
WORKING THROUGH HINDERING BELIEFS
Most therapists get caught up on some aspect of moving forward in their practice. Quite often, therapists feel "guilty" raising their fees, not accepting insurance, and limiting their hours to a schedule that best suits their lifestyle. I'll help you quickly break through the mental barriers that might be holding you back.
No longer will you cringe when you hear someone telling you that you should be doing more "networking." I'll show you how to grow your professional circles in a way that will tangibly pay off. Rather than mingle aimlessly, I'll talk you through who exactly you should be connecting with and why.
ABOUT JOHN CLARKE, NCC, LPC
I'm a licensed psychotherapist and a private practice expert. I've built thriving practices from the ground up in San Francisco, CA and Charlotte, NC.
In building my current practice, I had 6 private-pay clients booked for the first day that my doors were open.