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How to Name a Private Practice Going through the process to name your therapy private practice can be a stressful endeavor, and is often one that delays people from moving onto the next steps in building a practice. First, you have to relieve some of the pressure that...

Should I hire a graphic designer or create my own logo? When it comes to creating a logo, should I hire a graphic designer or should I do it myself? You’ve just started inching into your private practice…and your startup budget is $100…or zero dollars. You have a plan...

How are your beliefs hindering the growth of your private practice? Take a few moments to consider what you believe about yourself and your business. What is an hour with you worth? What is therapy worth? Why are your services important? What would people do without...

Every therapist I’ve ever personally seen has required me to bring my checkbook. When I first started in private practice in San Francisco, I did the same thing: I only accepted check or cash. After all, accepting credit card or another form of electronic payment...

We spend thousands of dollars on years of graduate school training to become a therapist. We use some of our training, but we also throw a lot of it out the window (e.g., How many master’s level counselors actually do extensive assessments, or use statistics on a...