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Recent Writings from John...
BLOG| The Future of Our Industry (and the Internet)
It’s February 2019, and technology has found its way into more places in our lives than we could have ever imagined. In some ways, covertly, and in other ways, glaringly obvious. It’s hard not say this without completely cheesing up this entire article, but here it is...
BLOG| Why Therapists Are the Best Marketers
In my work with therapists, I’ve spoken with over 300 private practitioners on how they are running their business, where they want it to be, and where they’re getting stuck. A resounding message I hear from them is this: I’m not a good marketer. I don’t know where...
BLOG| What it Really Means to Master Your Mindset
When I was a sophomore in college, my friend Dave and I would study psychology all day long, and then relax in the evenings by studying psychology some more. Just for fun. We were avid learners, and our learnings were never enough....
BLOG| The 2 Most Overlooked Traits of a Successful Therapist
The way you manage yourself as a business owner is essential, and is often the difference between someone who is successful or failing in their business. The typical behavior pattern of a therapist in private practice is this: Try...
How to Name a Private Practice
How do you name a private practice? Naming your therapy practice can be a stressful endeavor, and is often one that delays people from moving onto the next steps in building a practice. First, we’ve got to relieve some of the pressure that we feel to come up with the...
Should I hire a graphic designer or create my own logo?
Should I hire a graphic designer or create my own logo? When it comes to creating a logo, should I hire a graphic designer or should I do it myself? You’ve just started inching into your private practice…and your startup budget is $100…or zero dollars. You have a plan...
How are your beliefs hindering the growth of your private practice?
How are your beliefs hindering the growth of your private practice? Take a few moments to consider what you believe about yourself and your business. What is an hour with you worth? What is therapy worth? Why are your services important? What would people do...
5 Reasons why you should accept credit cards
Every therapist I’ve ever personally seen has required me to bring my checkbook. When I first started in private practice in San Francisco, I did the same thing: I only accepted check or cash. After all, accepting credit card or another form of electronic payment...
Why you should invest in expensive trainings (and then raise your fees)
We spend thousands of dollars on years of graduate school training to become a therapist. We use some of our training, but we also throw a lot of it out the window (e.g., How many master’s level counselors actually do extensive assessments, or use statistics on a...