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Recent Writings from John...

Therapy Private Practice Salary – What is a Realistic Salary?

What is a Realistic Therapy Private Practice Salary? How Much Money Do Counselors Actually Make? The dream of private practice for many counselors, therapists, and psychologists is primarily driven by two things: freedom and money. This often means earning at least a...

Marketing a Private Practice (Without All The Overwhelm)

How to Market Your Private Practice The Right Way - Digital Marketing for Therapists You went to graduate school to learn how to be a therapist, but now you’re a business owner! The truth is, the hardest parts of starting and growing a private practice are NOT:  ...

How to Start a Private Practice the Right Way – 8 Simple Steps

Ready to Start a Private Practice? With the right grit and determination, anyone can start a private practice, but you have to have a plan, and you have to get help from people who’ve done it before. In this article, I’m sharing with you my 8 simple steps for starting...

BLOG| The Future of Our Industry (and the Internet)

It’s February 2019, and technology has found its way into more places in our lives than we could have ever imagined. In some ways, covertly, and in other ways, glaringly obvious. It’s hard not say this without completely cheesing up this entire article, but here it is...

BLOG| Why Therapists Are the Best Private Practice Marketers

Why Therapists Are the Best Private Practice Marketers In my work with therapists, I’ve spoken with over 300 private practitioners on how they are running their business, where they want it to be, and where they’re getting stuck. A resounding message I hear from them...

BLOG| What it Really Means to Master Your Mindset

When I was a sophomore in college, my friend Dave and I would study psychology all day long, and then relax in the evenings by studying psychology some more. Just for fun. We were avid learners, and our learnings were never enough....

How to Name a Private Practice

How to Name a Private Practice Going through the process to name your therapy private practice can be a stressful endeavor, and is often one that delays people from moving onto the next steps in building a practice. First, you have to relieve some of the pressure that...

Should I hire a graphic designer or create my own logo?

Should I hire a graphic designer or create my own logo? When it comes to creating a logo, should I hire a graphic designer or should I do it myself? You’ve just started inching into your private practice…and your startup budget is $100…or zero dollars. You have a plan...