Kajabi vs Clickfunnels: Best Sales Funnel Software? Decide Here [2023]

Quick Answer: In general we recommend Kajabi for content creators and those selling courses or digital products. ClickFunnels on the other hand makes for a great general-purpose power tool that can fit many different business types as long as you’re willing to put in a bit more work.

No matter what kind of business you run, there’s a good chance that you will need a platform that works as a powerful promotion and marketing tool.

When comparing Kajabi vs ClickFunnels, it’s important to consider they are two popular all-in-one solutions for this purpose, and they both offer incredibly robust platforms capable of driving leads and running complex campaigns that deliver results to your online business.

However, because both options are all-in-one and come jam-packed with dozens of features and products at various price points, deciding which one is right for you and your online business can be a difficult, time-consuming, and emotionally draining task.

What’s worse is that making the wrong decision on which platform you base your entire business on can mean having wildly ineffective results, huge headaches when switching down the line, and a huge amount of money down the drain.

Because of this, we’re putting Kajabi vs ClickFunnels on their various abilities and working out which ones are best for which types of businesses. While ultimately you are in charge of your own business and therefore responsible for deciding which will strategically be the best option for you, we hope that this post allows you to make the most educated decision possible.

We’ll compare Kajabi and ClickFunnels based on their features, pricing, pros and cons, use cases, integrations, and customer support.

Note: For the purposes of this article we’ll be using ClickFunnels 2.0, the new redesign of ClickFunnels, for our comparison to Kajabi.

Kajabi vs ClickFunnels: What are they?

The best way to describe both Kajabi and ClickFunnels is as all-in-one online business management platforms designed to help businesses create, market, and sell products and services. They both are especially practical for modern, internet-based businesses that benefit from growing their bottom line through online activities.

Many businesses use these platforms to get leads for their businesses, convert those leads into customers and then subsequently fulfill the product or service to customers. For example, a yoga coach may send people who click their ads to landing pages that enroll viewers into drip email campaigns and provide payment pages as well as the delivery of the final product, which could be anything from a physical good to a membership in a website or premium podcast.

However, while both platforms offer similar products and services, and are often used for similar purposes, that’s where the similarities end. There are some big differences in the way they approach the features they provide.

Kajabi vs ClickFunnels: How They Differ

While both platforms are used similarly, they have very different perspectives in both the approach they take to achieving their shared goals as well as the target audience and use cases that each focuses on.

Kajabi is primarily focused on making it dead simple for everyday people to get started selling digital products and it places an emphasis on four types of digital products in particular: memberships, online courses, premium podcasts, and selling online courses and structured coaching. By limiting the types of products that they prioritize, as well as being very clear on the type of end-user they’re catering to, Kajabi has created a highly crafted, refined, and user-friendly software-as-a-service that is easy to pick up and start using.


A screenshot of Kajabi's welcome dashboard.

This is what you’re greeted with shortly after creating a Kajabi account.

ClickFunnels however focuses on those with a bit more experience in running an online business. They provide users with robust analytics to test and optimize funnels. Like Kajabi, ClickFunnels provides you with everything you need to deliver digital products as well, such as online courses. However, the experience of creating these products may not be as seamless because the emphasis of ClickFunnels is on lead conversion and funnel optimization, not the end product.


Clickfunnel's main dashboard after logging in.

Both platforms are great options for many online businesses, especially those that offer digital products with a healthy margin. Ultimately though, the choice between Kajabi and ClickFunnels will depend on your specific needs and goals.

Feature Comparison: Kajabi vs ClickFunnels

A side-by-side feature comparison table comparing Kajabi with ClickFunnels


Key Kajabi Features

Kajabi has really made itself known for some features in particular, such as:

  • Membership sites: Kajabi allows you to easily create and manage communities in just a few minutes.  with custom branding, content, and pricing options.
  • Course creation and management: Kajabi offers tools to create and manage your online courses, including video hosting, quizzes, surveys, and assessments.
  • Website building: Kajabi includes a website builder with customizable themes, drag-and-drop design, and SEO optimization features.
  • Email marketing and automation: Kajabi has a built-in email marketing and automation system that lets you send targeted messages, drip campaigns, and automations to your subscribers.
  • Sales funnels: Kajabi allows you to create marketing funnels and landing pages to promote your products and services, with pre-built templates and customizable options.

Key ClickFunnels Features

ClickFunnels is a sales funnel-building software that offers a range of features for online marketers and businesses, such as:

  • Sales funnel optimization: ClickFunnels allows you to create and optimize your sales process with a drag-and-drop editor and pre-built templates.
  • Landing page creation: ClickFunnels includes a landing page builder with customizable options, A/B testing, and conversion tracking.
  • Membership site creation: ClickFunnels lets you create and manage your own membership site with custom branding, content, and pricing options.
  • Email marketing and automation: ClickFunnels has a built-in email marketing and automation system that lets you send targeted messages, follow-up sequences, and automations to your subscribers.

How We Compared Kajabi and ClickFunnels

We’ve chosen 14 different categories to compare the two platforms and have chosen a winner for each. This will give you a good idea of how Kajabi and ClickFunnels compare at a glance and help you decide which is the better option for your online business.

  1. Digital Course Building
  2. Structured Coaching
  3. Premium Membership Sites
  4. Podcasts
  5. E-commerce
  6. Sales Funnels
  7. Landing Pages
  8. Email Marketing
  9. Optimization and Analytics
  10. Automations
  11. Website & SEO
  12. Integrations
  13. Customer Support
  14. Pricing

We’ve also included our pros and consoverall winner at the end of the comparison. Our decision was made after analyzing the features and functionality of each software, looking at customer feedback, and taking our own experiences into account.

1. Digital Online Courses: Building, Delivery and Managment

If there were any one place that Kajabi shone, it would be with digital courses. Kajabi offers a comprehensive course creation and management platform with a range of features that allow you to customize your course to your liking.  for building and selling online courses. With Kajabi, you can create course content, manage student progress, and handle payments all in one platform. Kajabi also offers a range of customization options for your course, including customizable themes and branding options. ClickFunnels, while it does offer some course management features, may not be as robust as Kajabi in this area.

Winner: Kajabi

2. Structured Coaching Services

Kajabi’s platform is not just well-suited for coaching businesses, it is designed with coaching in mind. Kajabi offers a range of features for creating and selling coaching programs, including video hosting, live coaching sessions, and progress tracking. Kajabi also offers a range of customization options for your coaching program, including customizable themes and branding options. While ClickFunnels may offer some coaching features, Kajabi is likely the better choice for businesses that focus primarily on coaching.

Winner: Kajabi

3. Premium Membership Sites and Communities

Kajabi is well-suited for creating membership sites, as it offers a range of features for creating and managing membership levels, handling payments, and delivering content to members. Kajabi also offers customization options for your site, including customizable themes and branding options. ClickFunnels does offer some membership site features, but the overall experience of using features was not as good as what Kajabi features in this area.

Winner: Kajabi

4. Podcasts

It’s pretty easy to decide on a winner in a category when one option doesn’t offer the feature to begin with, which is why we’re giving this category to Kajabi. Kajabi makes it really easy to host a podcast and create a podcast rss feed that you can submit to the various podcast platforms. For this category however, it’s worth noting that it’s not hard to come by free podcast hosting in 2023, including more feature-rich podcast hosting than Kajabi offers.

Winner: Kajabi

5. Ecommerce

While it’s technically possible to use Kajabi for e-commerce with a bit of technical creativity, we recommend only using it to sell digital products. ClickFunnels is much better suited for building e-commerce funnels and selling digital and physical products alike, as it offers a range of features for building physical products pages, handling payments, and managing orders.

ClickFunnels allows for more complex product offerings.

While, again, Kajabi may be able to be used to sell physical products as well (with some integrations and automations), ClickFunnels has thought about this use case since day one with their latest release and offers customization options for your product pages, including customizable themes and branding options. Kajabi does offer some features that could be useful for e-commerce, but its main focus is as an online course platform.

Winner: ClickFunnels

6. Sales Funnel Building & Optimization

ClickFunnels is designed specifically for building a high-converting sales funnel (or multiple sales) in just a few hours and offers a range of features for handling payments and managing leads. Their sales funnel builder also lets you take advantage of robust analytics that you might be missing in Kajabi’s sales funnel software.

They also offer customization options for your sales funnel pages, including customizable themes and branding options. While Kajabi does offer some sales funnel features, ClickFunnels is likely the better choice for businesses that focus primarily on funnel building.

Winner: ClickFunnels

7. Kajabi vs ClickFunnels Landing Pages

ClickFunnels is a sales funnel tool well-suited for building high-converting landing pages, whether they are meant to serve as an opt in page or sales page. It offers a range of page elements in this regard, including pre-built sales page templates, drag-and-drop editing, and A/B testing.

ClickFunnels also offers customization options for your sales pages, opt in forms, including customizable themes and branding options. While Kajabi does let you create landing pages, opt in forms for your marketing campaigns, ClickFunnels is likely the better choice for businesses that focus primarily on building sales pages.

Winner: ClickFunnels

8. Kajabi vs Clickfunnels: Email Marketing

Both offer email marketing capabilities, but Kajabi is generally considered to have stronger email marketing features. Kajabi’s email marketing tools are built directly into its platform, allowing users to create and send emails to their subscribers without the need for third-party integrations.

Kajabi makes it clear the kind of email campaign you are creating when you click the new email button.

Like their website templates, we found Kajabi’s email templates to be aesthetically pleasing while offering a wide range of customization and advanced automation options, such as triggering emails based on user behavior and actions.

ClickFunnels also offers an email marketing solution, and better yet they even have a built-in SMTP server for your custom domain email addresses, meaning you don’t have to worry about tinkering with your email server settings to prevent emails from going to the spam folder.

Unlike Kajabi, you cannot send emails using ClickFunnels' domain. You must connect your own to start email marketing.

While we didn’t find ClickFunnels’ email templates to be quite as beautiful as Kajabi’s they more than suffice for the average user. We also generally preferred both ClickFunnels’ email sequence builder and email template builder.

Winner: Toss Up

9. Optimization and Analytics

While both platforms have the basics of Analytics covered, we generally preferred Kajabi’s analytics suite to Clickfunnels. While it wasn’t clear that Kajabi offers a more comprehensive suite of analytics, tracking, and optimization tools, it was clear that the experience the analytics of Kajabi offers makes it very easy to take action based on your insights, which should be the goal of analytics in the first place.

Kajabi Analytics Dashboard is easy to navigate (Image source: Kajabi help center).

In comparison, we also found Clickfunnels to have powerful and useful analytics, and while the user interface was not quite as pleasant as Kajabi’s we did find it to be intuitive and user-friendly. You can get a good overview of the performance of each product, the performance of each funnel, and the performance of each step in the funnel. The analytics dashboard is also very user-friendly and easy to use.

Winner: Toss Up

10. Automations

This year, automated marketing will be more important than ever, so thankfully, marketing automation is a major feature of both. Kajabi allows you to create automated workflows to streamline and automate the customer journey. Kajabi also allows you to integrate with Zapier, a popular automation marketing tool too.

Kajabi's new automation creation page.

Clickfunnels, on the other hand, allows you to create marketing funnels with automated sequences that are triggered when a customer takes a specific action. Clickfunnels allows you to create multiple funnels and trigger different sequences depending on the action that the customer takes.

Both platforms allow you to create powerful automations that can help increase conversions and create a powerful sales process.

Winner: ClickFunnels

11. Website & SEO

Both ClickFunnels and Kajabi offer features to help you build an entire website and improve SEO in just a few hours, meaning you don’t have to use a 3rd party website builder or CMS to get your business off the ground and when it comes to websites each platform stood out in their own way.

Some of the website templates Kajabi makes available for its users.

While we absolutely loved the professional look of Kajabi’s built-in templates and we really liked the ability to quickly reorder sections, we the ability to drag items around and edit text directly on the page made for a better overall experience in ClickFunnels.

The ClickFunnel Theme marketplace is a bit sparse by comparison.

In terms of SEO, both platforms offer the kind of technical SEO features that you would hope to have for your website, from alt-attributes to meta-description and titles. They both also have a number of additional features, such as an integrated blog system, custom HTML and CSS editing, and an easy way to add tracking codes. Kajabi is a bit more limited in this regard, but you can still add tracking codes and customize meta descriptions.

Winner: ClickFunnels

12. Kajabi vs Clickfunnels: Integrations

A key point of the difference between these platforms is how these apps interact with other platforms and services. Both ClickFunnels and Kajabi offer integrations with third parties, but with varying degrees of compatibility and options.

Kajabi's integration settings menu.

Kajabi offers a range of integrations with third-party tools out of the box, including email marketing tools like Mailchimp and ConvertKit, payment processors like Stripe, and analytics tools like Google Analytics. It also allows you to easily integrate Kajabi with hundreds of other apps by connecting to Zapier. And for anything else you might need, you have direct access to the API which gives you even more powerful integration options.

Clickfunnels integration settings screen.

ClickFunnels on the other hand doesn’t offer the same level of support for certain services. While you can technically build almost any integration you’d like, setup is not quite as easy out of the box as only the raw API seems to be offered. This shouldn’t be a problem for more advanced users who can build their own solutions with 3rd party automation software, or those that have development knowledge on hand. However, users that less experienced in this regard may run into problems.

Winner: Kajabi

13. Kajabi vs Clickfunnels: Customer support

Clickfunnels and Kajabi are both well-known for providing excellent customer support to their users. Kajabi in particular has a support team that is available 24/7 via email and live chat, providing prompt and helpful responses to user inquiries. Kajabi also offers a comprehensive knowledge base with articles and tutorials on various topics, ranging from getting started with the platform to more advanced features and customization options.

While far from aesthetically pleasing, CickFunnels provides a help center that's very useful for learning more about their product.

Moreover, Kajabi has a private Facebook community for members to connect and share tips and insights with each other, which is a valuable resource for those looking to learn more about the platform and get feedback from other users.

Similarly, ClickFunnels also offers a range of customer support options to its users. The platform’s support team is available via email, and users can also access a comprehensive knowledge base with articles and tutorials on various topics related to using ClickFunnels.

We cound the Kajabi Help Center to be helpful and easy to use.

In addition, ClickFunnels has a private Facebook group for members to connect and share insights, ask questions, and learn from other users. ClickFunnels also offers weekly coaching calls, where users can get guidance and advice from experienced marketers on how to optimize their funnels and improve their conversions.

The community forum is another valuable resource that provides a platform for users to connect and discuss various topics related to marketing and sales funnels.

In general, we think both platforms offer decent customer support and that no matter which is correct for you you shouldn’t have any issue with getting the help that you need to accomplish your goals.

14. ClickFunnels vs Kajabi: Pricing

We’ve outlined the prices for both marketing tools below, at the time of writing.

Kajabi's Pricing Page

Kajabi offers three pricing plans, according to their pricing page: a basic plan ($119/month paid yearly or $149/monthly), Growth ($159/month paid yearly or 199/monthly), and Pro ($319/month paid yearly or 399/monthly).

Clickfunnel's Pricing Page

ClickFunnels offers three pricing plans: a basic plan ($127/month paid yearly or $147/monthly), Pro ($157/month paid yearly, or $197/monthly), and Funnel Hacker ($208/month paid yearly or $297/monthly).

Comparing these prices, all plans include unlimited landing pages, including sales pages, and we don’t feel that the pricing differences are compelling enough to justify choosing one of these powerful marketing platforms over the other on price only and recommend taking into account your business needs and your workstyle when making your decision.

Clickfunnels vs Kajabi: Where Each Platform Shone and Where Each Fell Short



All-in-one platform with a range of features

Kajabi’s all-in-one platform offers a wide range of features that allow online course creation as well as creating websites from a single platform. This means that users don’t have to worry about integrating different tools and services, as Kajabi provides everything they need to both build online courses, and run their online business.

User-friendly interface and design options

Kajabi has a user-friendly interface and design options that make it easy for users to create professional-looking courses and sites without any coding or design experience. With drag-and-drop editors, customizable templates, and built-in course creation tools, Kajabi streamlines the online course business and creation process and saves users time and effort.

Customizable themes and branding options

Kajabi provides customizable themes and branding options that allow users to tailor their online courses and sites to their brand and style. This means that users can create a unique and consistent brand experience for their students and customers, and stand out from competitors.

Excellent customer support and community resources

Kajabi’s excellent customer support and community resources are one of its biggest strengths. With live chat support, email support, a knowledge base, and a private Facebook community for members, Kajabi users have access to a range of resources and support channels to help them succeed.

Robust marketing and automation tools

Kajabi’s marketing and automation tools are robust and offer advanced features such as targeted messaging, segmentation, and drip campaigns. With Kajabi, users can create and automate email campaigns, track their website and email analytics, and get insights into their student and customer behavior. This allows users to make data-driven decisions and optimize their marketing efforts for better results.


Higher pricing compared to other platforms

Kajabi is a premium platform and can be more expensive than some other online course platforms. While Kajabi’s all-in-one approach may justify the higher price for some users, it may not be a cost-effective option for those on a tight budget.

Unlike some other online course creation platforms, Kajabi does not offer a free plan. While Kajabi does offer a 14-day free trial, users may prefer a longer trial period to fully evaluate the platform before committing to a subscription.

Slightly Steeper Learning Curve

While Kajabi’s user interface is generally user-friendly, it still has a learning curve, particularly for those who are new to creating and managing online courses. Users may need to invest a little bit of time and effort into learning the platform, which may be a challenge for some.

Limited customization options for some features

While Kajabi offers customizable themes and branding options, some users may find that the platform’s design options are somewhat limited compared to other platforms. This may limit their ability to create a truly unique and personalized online course or membership site.

Limited third-party integrations compared to other platforms

Kajabi is designed to be an all-in-one platform, which means that users may be limited in their ability to integrate third-party tools and services. While Kajabi offers some integrations with popular apps and services, it may not be as flexible as some other platforms in this regard.



Affordable pricing plans for sales funnel building

ClickFunnels offers affordable pricing plans for users looking to build sales funnels, with a range of features and tools included in each plan. This makes it an accessible option for entrepreneurs and small businesses looking to streamline their own sales process and online marketing efforts.

Easy-to-use drag-and-drop editor with pre-built templates

ClickFunnels offers a user-friendly interface with a drag-and-drop editor, pre-built templates, and customizable elements that allow users to create high-converting sales funnels without any coding or design experience.

Advanced tracking and analytics features

ClickFunnels offers advanced tracking and analytics features, including A/B testing, conversion tracking, and analytics integrations. This allows users to monitor and optimize their funnels for better results and make data-driven decisions.

Built-in affiliate program and membership site options

ClickFunnels offers a built-in affiliate program and membership site options, making it easy for users to create and manage their own affiliate programs and create membership sites. This streamlines the process of creating and managing these programs create membership sites, saving users time and effort.

Active user community and support resources

ClickFunnels has an active user community and offers a range of support resources, including live chat support, email support, a knowledge base, and a private Facebook community for members. This allows users to get help and support from other users and the ClickFunnels team when they need it.


Limited customizability

While ClickFunnels offers pre-built templates and a user-friendly editor, some users may find that the platform’s design options are somewhat limited compared to other funnel-building platforms. This may limit their ability to create a truly unique and personalized funnel.

Focused on sales funnels

While ClickFunnels is designed specifically for selling products by building sales funnels and provides plenty of tools to help with such as sales funnel templates. The downside of this approach is that may be limited in their ability to use the platform for other purposes. While the platform does offer some additional features, its primary focus is on sales funnels.

Steep learning curve

While ClickFunnels’ drag-and-drop editor is generally easy to use, the platform still has a learning curve, particularly for those who are new to creating and managing sales funnels. Users may need to invest time and effort into learning the platform, which may be challenging for some.

Final Verdict: What’s Best for Online Business

Both ClickFunnels and Kajabi are powerful platforms that allow online entrepreneurs to create, manage and sell online courses, and sales funnels. However, each platform has its own strengths and weaknesses, so the choice ultimately depends on your needs, goals, and experience levels.

If you’re a digital creator or knowledge entrepreneur first and foremost and want an all-in-one solution that will put your products front and center, choose Kajabi. You won’t need to fuss around with complicated features or a steep learning curve to get started, and while you might not have the highest possible conversion rates and

However, if you’re seasoned in digital marketing and looking to create awesome sales funnels with a single application and complete control, we recommend ClickFunnels. Its powerful analytics, beautiful page builder, and advanced features give you most of what you could possibly expect from an all-in-one solution. As long as you’re not afraid of getting your hands a little dirty, ClickFunnels 2.0 is, in general, the more powerful of the two platforms.

With that said, have you used these platforms? If so, which of these options do you prefer? Let us know in the comments below.

Ultimately, the best way to determine which platform is right for you is to try them both out and see which one fits your business needs and workflow. With a free trial for each platform, you can get a sense of its features and usability before making a decision.

Ready to start building your business? Take advantage of our affiliate links for both Kajabi and Clickfunnels to get a discount on your software.



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