PODCAST| 149: Copywriting in 5 Steps with Megan Kachigan

John sits down with professional copywriter Megan Kachigan to learn about her 5-step process to copywriting. Megan breaks down each step in an easy, accessible way, so that you can start implementing each step to improve your own copy. The 5 steps include:

  1. Hook
  2. Emotional connection
  3. Proof/objection handling
  4. Benefits
  5. Call to Action

Get Megan’s Free Social Media Caption Templates here: https://megan-kachigan-loehr.mykajabi.com/free-social-media-captions

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