027: How to Get More Clicks on Your Directory Profiles with Jeff Guenther

Jeff Guenther of The Practice Academy shares his research results from user behavior of his Portland-based counselor directory, and the results are mind-blowing! Included in this episode:

  1. Yawning in session
  2. Email marketing tips
  3. Clients who call vs email
  4. Bringing therapy into the modern age
  5. Which presenting issues are most searched
  6. Which therapeutic approaches are most searched
  7. How much clients are willing to pay based on their searches
  8. The elements of a more effective profile picture

Jeff is a mental health therapist with over ten years of successful private practice experience. He has been teaching healthcare workers how to acquire more clients through their digital assets since 2005. In 2013, Jeff created Portland’s number one mental health directory, consistently ranked first for all important search terms. He recently launched an alternative healthcare directory to serve all other wellness practitioners in the Portland-area.
Today’s podcast sponsor is Unconditional Media, the digital marketing team for therapists. Unconditional Media helps answer the biggest and most stressful question in the minds of every therapist: “how am I going to get more clients?” UM helps you clarify and amplify your message so that more people can find the help they need in you. Get started today with Google AdWords, Search Engine Optimization, or custom website creation today at www.unconditional.media.



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